EIGHT RULES FOR CLEARER WRITING

1. Write simply and directly.

A conversational tone makes your writing readable. Read it aloud; it should sound like you talk.

2. Use active verbs.

Don't smother action with too many verbs in the passive voice.

3. Use words your reader can picture.

Use close-up concrete nouns. Avoid far away, abstract words.

4. Be positive: avoid negatives.

Tell the reader what is, rather than what isn't.

5. Translate the jargon.

Remember that many people don't understand the disability jargon that some union officers may use.

6. Use defining adjectives.

Avoid judgmental (or commenting) adjectives that give opinions instead of facts.

7. Avoid unnecessary words.

Proofread what you write and, cross out every unnecessary word.

8. Keep sentences and paragraphs short.

Vary the length of your sentences. Try to average 20 words or less.

Other points to keep in mind:

There is a wealth of information on legislative and political issues available from statewide disability organizations like the Wisconsin Council on Developmental Disabilities and Arc-Wisconsin. This information may also be available electronically through DAWN: Disability Advocates: Wisconsin Network at http://www.dawninfo.org/

Remember:

One issue at a time--focus your leaflet, etc. making sure not to cram it with too much information.

Readability--the layout and design of the leaflet and newsletter, and credibility-whether the reader believes what you show or say, are the twin peaks of effective written communications.

Stick to the point--you want it to be clear and orderly. Stay on message.

Keep issues local and specific--include perspectives familiar to your audience.

Emphasize a pro-active message--suggest a convincing solution to the issue raised. Don't use your presentation to complain about the issue, without offering a course of action.

Don't get defensive--keep your message on target. Avoid getting bogged down trying to defend every position you take.

Don't forget the logo--make sure you include the People Can't Wait logo on your leaflet.

Finally, determine how you are going to distribute your article, leaflet, flyer or brochure.

• If distribution is by hand -who will distribute them, when?
• If distribution is through the mail -address labels, postage, timing?
• Is distribution for advocates only, everybody at the county, in the community?

  All of these written formats are very useful tools for local agencies to educate and involve members. However, any effective grassroots campaign will use several different methods. Try and add a personal contact component to the distribution method or as a follow-up to the written materials. NOTE: Check out the sample leaflets, flyers and brochures attached.

  How to Create Leaflets, Newsletter, and Flyers sources: American Labor, "Leaflets that Work", American Labor Education Center. "How to Do Leaflets, Newsletters and Newspapers," Nancy Brigham